![](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/cover/2658/file/d9632f6c12599b47322b17754a7a6150.png)
![Roberto Mena](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/employer/200540/avatar/large-084795a2299a0d95b305d16b45d69c2e.jpg)
![Roberto Mena](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/employer/200540/avatar/small-c90e15e645240759621526eacb539970.jpg)
Roberto Mena
CEO
(22)
4
Celina Arenillo
Learner
December 12, 2024
Project feedback
Roberto Mena is an excellent client - highly responsive, detailed, and provides timely feedback for our team to work on it.
![Douglas College](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/45/avatar/xsmall-d0666611-92c6-4f77-9fc5-6604fff4ea7e.jpeg)
Promotional Plan & Materials (Fall 2024)
Douglas College
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
Strategic Social Media Marketing Campaign for LulAI
LulAI
Liza Nahar
She
Learner
December 12, 2024
Project feedback
It was lovely working with Mr. Mena. He was helpful, cooperative and available for feedback or any communication required, which made the project a success.
![Douglas College](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/45/avatar/xsmall-d0666611-92c6-4f77-9fc5-6604fff4ea7e.jpeg)
Promotional Plan & Materials (Fall 2024)
Douglas College
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
Strategic Social Media Marketing Campaign for LulAI
LulAI
Gian Paolo Galetta
Learner
December 12, 2024
Project feedback
Working with LulAI was a really learning experience where all knowledge learn was used. Robert was helpful and collaborative. Definitely, this is an experience that I recommend and I would like to live twice.
![Douglas College](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/45/avatar/xsmall-d0666611-92c6-4f77-9fc5-6604fff4ea7e.jpeg)
Promotional Plan & Materials (Fall 2024)
Douglas College
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
Strategic Social Media Marketing Campaign for LulAI
LulAI
![Gabriela Birnfeld Kurtz](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/educator/199935/avatar/xsmall-fd275199307272ed82d7b9d16fdb9fa3.jpg)
Gabriela Birnfeld Kurtz
She
Instructor
December 12, 2024
Project feedback
I just want to thank Roberto Mena for the incredible support you gave our students at Douglas College. You were always there to meet with them, give valuable feedback, and help them grow. Your responsiveness and dedication really made a difference!
The students especially appreciated the certificates of completion you provided — it made them feel recognized, special, and truly part of the company. They loved working with you and felt inspired by your guidance.
We truly appreciate everything you did — thank you for being such a great partner to work with!
![Douglas College](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/45/avatar/xsmall-d0666611-92c6-4f77-9fc5-6604fff4ea7e.jpeg)
Promotional Plan & Materials (Fall 2024)
Douglas College
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
Strategic Social Media Marketing Campaign for LulAI
LulAI
Yvone Defreitas
Instructor
December 9, 2024
Project feedback
It was an absolute pleasure working with Roberto from LuIAI on the McMaster Talent Acquisition course project. The students were grateful for Roberto's guidance and support, and were proud to present a final report for LuIAI's future recruitment activities.
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
![Elizabeth Munro](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/learner/202893/avatar/xsmall-82b649c2986b1f50614fa9f433a12f5a.jpeg)
Elizabeth Munro
Learner
December 9, 2024
Project feedback
Easy to work with and had clear goals!
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
![Melissa Benham](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/learner/203273/avatar/xsmall-686b7332d34cdb597623c20cd912ec05.jpg)
Melissa Benham
She / Her
Learner
December 5, 2024
Project feedback
Roberto was very easy to reach and helpful as we worked through our project.
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
Angelina Jurcic
Learner
December 5, 2024
Project feedback
Working with Roberto Mena was a fantastic experience! He provided my group with a great foundation of information that assisted us with writing our final report. He was very responsive, personable, and it is clear he has a passion in the field of work he is in! I wish Roberto all the best!
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
Stephan Zijl
Learner
December 4, 2024
Project feedback
Roberto was professional and gave clear directions for the project. It was a pleasure working with him!
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
Nadide Arat Huerta Arellano
Learner
December 2, 2024
Project feedback
The LulAI project was an insightful experience, offering valuable lessons in teamwork, strategic planning, and tailored recruitment processes.
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
Samar Amin
She
Learner
December 2, 2024
Project feedback
It has been a pleasure working with LulAI. The process and expectation were very clear.
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
![Chastity Brooker](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/learner/204645/avatar/xsmall-c7b035e40743e29088aae31d4ead3e3c.jpg)
Chastity Brooker
She / Her
Learner
December 1, 2024
Project feedback
Very professional, and promptly replies to requests and inquiries.
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
![INGRID METTOLA HANSSEN](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/learner/203026/avatar/xsmall-3e5f41e5980a850284e8bda3d9168a80.jpg)
INGRID METTOLA HANSSEN
She / Her
Learner
December 1, 2024
Project feedback
Roberto collaborated with us, answering all the questions clearly and promptly. It was our pleasure to have the opportunity to work with you.
We wish you all the best for LulAI!
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
Lindsay Wilson
She / Her
Learner
November 30, 2024
Project feedback
Roberto was fantastic to work with. He knows exactly what he is looking for in new employees and it was a pleasure to contribute to his success with LuIAi.
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
![Rania Abdellatif](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/learner/202113/avatar/xsmall-e84d18b79877c6a09835dc6c7e9a745e.png)
Rania Abdellatif
She
Learner
November 29, 2024
Project feedback
Working with LulAI on their B2B Technology Sales Talent Acquisition and Compensation Strategy was a rewarding experience. The team’s openness to innovation and collaboration allowed us to design effective solutions tailored to their needs. Key highlights included implementing AI-driven sourcing tools, competency-based assessments, and a competitive compensation model balancing base pay with performance incentives. Despite challenges like addressing skill gaps in a competitive market, we successfully aligned recruitment and compensation strategies with LulAI’s growth goals, ensuring a robust and inclusive approach to building their sales team.
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
Katherine Bird
Learner
November 29, 2024
Project feedback
Roberto provided our class with a dynamic project and real-life experience to accelerate our learning this semester. He presented a wealth of information on our launch call, answered class questions, and gave us opportunities to clarify LulAI's needs as we progressed through our tasks. Thank you very much for this opportunity!
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
Mily Curti
Learner
November 28, 2024
Project feedback
Hello Roberto,
We never got to speak. Unfortunately, we lost three members of our team. So, the product submitted today is from both Rania and I (Mily).
This project has reinforced a core principle that the recruitment and selection process is dynamic, complex and a critical part of human resource management in organizations.
It has allowed me to acquire an understanding and appreciation of a new industry – SaaS B2B. Before you can craft a tailored recruitment strategy, it is important to develop an understanding of the business, positions, performance metrics etc.
It has given me a new appreciation for startup businesses and the resources limitations they face. As an example, having always had access to 3rd Party Compensation Salary Survey’s, I learned how difficult it is to complete a comprehensive market compensation analysis for B2B Sales positions. You have to really dig as detailed information is limited. Regardless, I think we pulled some interesting Canadian Market Data and recommendations for you and your team to consider.
This project challenged me to think, consider and recommend strategic initiatives that are cost effective and focused on improving outcomes. I strongly believe LuLAI can build a strong Employee Value Proposition that is competitive despite budget constraints. This assignment wasn’t just about completing a “Paper”, we were given the opportunity to educate, influence and enable a business.
Thanks
Mily
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
Teri Larkins
She / Her
Learner
November 28, 2024
Project feedback
It was a great opportunity to put our skills and what we have been learning into practice. I wish Roberto and LulAI all the success going forward.
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
Kim Bergen
Learner
November 27, 2024
Project feedback
It was a great experience working with Roberto! Thank you for the opportunity.
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
Tiffany Perreira-Jardine
She
Learner
November 26, 2024
Project feedback
As a group, we very much appreciated learning from you Roberto! You were readily available, quick, and thorough to reply, and open to our feedback and ideas, so that we can best work for LulAI, and you!
What an enriching experience this has been for us all, and we thank you for the opportunity to apply the course concepts and theories to a real-world situation, via your company; LulAI.
Kindest regards!
Group 9 - Tiffany Perreira-Jardine(team leader), Heather McNicol, and Medina Ali
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
Crystal Heiden
Learner
November 26, 2024
Project feedback
Roberto has been very pleasant to work with. He has been very responsive to any information or clarity our team has needed
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/xsmall-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Talent Acquisition Consultancy - F24
McMaster University Continuing Education
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
B2B Technology Sales Talent Acquisition and Compensation Strategy
LulAI
![Daniel Oskooei](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/educator/153273/avatar/xsmall-c62de6069b7b341ca1a29bb065cea2eb.jpg)
Daniel Oskooei
He / Him
Full time faculty
November 20, 2024
Project feedback
Rising startup with professional staff and leadership.
![University Canada West](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/625/avatar/xsmall-d1711cb0-eeb8-4797-b925-5bf858caa1d7.png)
Marketing Plan and Strategy
University Canada West
![LulAI](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/29130/avatar/xsmall-635ccaef6cc98f59b7d6b39ec3f05945.png)
Market Expansion and Digital Marketing Strategy for LulAI
LulAI