The main goal for the project is to boost Shopwise's Instagram engagement rate from 3.80% to 7% and grow our followers to over 5k.

Shopwise is Canada's first sustainable fashion marketplace. We make it easier for people to shop smarter by bringing together over 30+ brands you can trust that prioritize both people and planet. This is a fantastic opportunity to make a significant impact on our brand's online presence and contribute to our mission of building a better fashion future. If you're passionate about digital marketing and sustainability, we want to hear from you!

This project will involve several different steps for the learners including:

- Analyzing the current Instagram engagement rate and followers.

- Developing a digital marketing strategy to increase engagement and followers.

- Creating and scheduling engaging content for Instagram posts.

- Implementing targeted advertising and influencer partnerships.

- Monitoring and analyzing the performance of the digital marketing efforts.

- Making adjustments to the strategy based on performance data.

By the end of the project, learners should complete the following tasks:

- A digital marketing strategy outlining the plan to increase engagement and followers.

- Scheduled and published Instagram posts with engaging content.

- Reports on the performance of the digital marketing efforts and any adjustments made to the strategy.

Final deliverables:

- A comprehensive report detailing the digital marketing strategy, content schedule, performance data, and outcomes.

- A presentation summarizing the key findings and recommendations for future digital marketing efforts.

Throughout the project duration, we can provide you with:

1. 1-on-1 mentorship sessions with Founder, Jaclyn Patterson, who has a decade of experience in entrepreneurship and freelance work
2. Introduction to aligned brands in our network
3. Direct support from Jaclyn throughout project