Luna Glamping, a company specializing in luxury camping experiences, aims to enhance its sales and lead generation strategies. The objective of this project is to build a comprehensive model that will identify and implement effective methods to increase sales and attract potential customers. The project will involve analyzing current sales data, researching market trends, and exploring innovative lead generation techniques. The goal is to provide Luna Glamping with actionable insights and a strategic plan that can be implemented to boost their market presence and customer acquisition. This project will allow learners to apply their knowledge of data analysis, marketing strategies, and business development in a real-world context.

Key tasks include:

- Analyzing existing sales data to identify patterns and areas for improvement.

- Conducting market research to understand industry trends and customer preferences.

- Developing a lead generation strategy that includes digital marketing, social media campaigns, and partnerships.

- Creating a comprehensive report and presentation detailing the findings and recommendations.

The deliverables for this project will include a detailed report and a presentation. The report should cover the analysis of current sales data, market research findings, and a proposed lead generation strategy. Additionally, the presentation should summarize the key insights and recommendations, providing a clear and actionable plan for Luna Glamping to increase sales and attract new leads.

Deliverables include:

- A comprehensive report with data analysis, market research, and lead generation strategy.

- A presentation summarizing key findings and recommendations.

- A strategic plan outlining actionable steps for implementation.

Luna Glamping will provide access to our current sales strategies & marketing data along with dedicated support for the project in order to be efficient.