We are seeking support with Search Engine Optimization (SEO) Analysis. The student will complete an analysis of the company's websites and content to ensure maximum visibility in search engine results. The student will use various SEO tools and techniques that will result in high-quality organic traffic to our websites and ensure we reach our target audience.

This will involve several different steps for the students, including:

• Conducting keyword research to determine the most relevant and high-value terms and phrases our customers search for.
• Researching Search Engine Optimization (SEO) requirements for us to rank in the top 20 of a Google search.
• Generating SEO reports and monitoring the performance of organic searches.
• Analyzing the structure and design of our websites to ensure optimal SEO performance.

By the end of the project, students will have completed the following list of activities (this is basically a retelling of the steps above):

• Compiled a list of the most relevant SEO keywords for us.
• Reviewed the content calendar to drive traffic to our social media pages.
• Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
• Created engaging social media posts using the most efficient SEO keywords.

Bonus steps will include:

• Monitoring website analytics and identifying areas for improvement.

Final deliverables will include a report containing:

• The most relevant SEO keywords for our company.
• Link-building strategies to increase website authority.
• Suggestions on how to optimize content for maximum visibility in search engine results.
• Any recommendations based on the latest SEO trends and best practices

Students will connect directly with us for support and mentorship throughout the project. We will be able to provide answers to questions such as:

• What SEO keywords are being used by our company now, and which keywords have been used in the past?
• How do we rank on Google based on different search terms?
• When and how much do we typically post on social media?
• Input on choices, problems or anything else the students might encounter.