Filz Candle Co. is preparing to bring to market a patent-pending, refillable candle jar. The main focus of this project will be creating content (primarily video content) to raise brand awareness.

We would like to work with students who are comfortable being in front of a camera to create video content for various social media platforms to educate the public on our product. You will be responsible for strategizing social media campaigns and developing the respective social media content (pictures, videos, posts, etc.,). You will also be responsible for analyzing the social media content and helping to develop social media campaigns.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, social media campaign goals and target market.
• Identifying social media channels and strategies suitable for our company.
• Planning types of campaign content to create for various channels (TikTok, Fb, IG, Pinterest, YouTube)
• Identifying metrics to monitor throughout the campaign.
• Creating social media content (this will be the primary focus)

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of suitable social media channels and strategies
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content to reach company objectives (TikTok, Fb, IG, Pinterest, YouTube). Content creation will encompass a range of social media content which may include videos showcasing how the jar works, answering FAQs via video, trending videos, etc., and drafting captions)

Final deliverables should include

• A final report summarizing social media analytics
• A set of social media recommendations based on the analytics

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and social media marketing
• Our customer and industry insights
• Input on social media content, problems or anything else the students might encounter.