Before entering your organization into the international landscape, it is important to have an understanding of how to successfully market your product/service. MBA level student-consultants in groups of 5-6 will spend 20+ hours conducting preliminary research and analysis to develop a marketing report detailing a plan for your organization to go global.

Some areas that these students can help you to understand include but are not limited to:

• How to reach your target market in the country of choice
• Most effective marketing techniques for the area of choice
• Analysis of the effectiveness of entering the market of choice.
• Generate an approach for identifying and analyzing the key cultural and environmental characteristics of any nation or global region

The expectation is that the students would execute all the required marketing functions (for example; market research, market analysis, promotion, pricing, and distribution). A global marketing strategy can help your organization improve product/service effectiveness, give a strong competitive edge, or heighten customer awareness. Take this opportunity to analyze how you could benefit from expanding internationally.

Examples include but are not limited to:

• Market planning: developing market planning for small to medium size businesses in an international market.
• Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your current marketing strategy.
• Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix.
• Social Media: An analysis of how to leverage social media channels to reach different customer groups
• Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
• Promotion planning: Studying the competitors within the business environment, students can come up with proper promotion planning for small to medium size businesses.