Marketing New Products for a Consumer Brand
Timeline
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January 27, 2025Experience start
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February 17, 2025Kick off meeting with Client
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March 3, 2025Project Plan
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March 17, 2025Draft Report
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April 14, 2025Final Report
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April 21, 2025Experience end
Timeline
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January 27, 2025Experience start
-
February 17, 2025Kick off meeting with Client
Date by which a first meeting between Client and the Student Marketing Team, has been set. Meeting to be an introduction to the business and a review of the project requirements.
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March 3, 2025Project Plan
Students required to submit the overall project plan for developing their marketing project
-
March 17, 2025Draft Report
First draft of the Student's Marketing Plan report is due for instructor review and peer evaluation.
-
April 14, 2025Final Report
Final report of the Marketing Plan due and will be available to the Client.
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April 21, 2025Experience end
Experience scope
Categories
Communications Market research Competitive analysis Product or service launch Marketing strategySkills
marketing market segmentation research new product developmentIn an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.
Learners
The final project deliverables will include a written report that could include the following key components (as appropriate to the context):
· Research and recommendations relating to the development of a new product or service.
· Assessments of the market situation of the product(s) or service(s) in question.
· External and internal environmental scanning.
· Market segmentation, targeting, and positioning.
· Marketing strategies
· Marketing Budgets
· Schedules, task descriptions, resource allocations, and timelines for implementation
Project timeline
-
January 27, 2025Experience start
-
February 17, 2025Kick off meeting with Client
-
March 3, 2025Project Plan
-
March 17, 2025Draft Report
-
April 14, 2025Final Report
-
April 21, 2025Experience end
Timeline
-
January 27, 2025Experience start
-
February 17, 2025Kick off meeting with Client
Date by which a first meeting between Client and the Student Marketing Team, has been set. Meeting to be an introduction to the business and a review of the project requirements.
-
March 3, 2025Project Plan
Students required to submit the overall project plan for developing their marketing project
-
March 17, 2025Draft Report
First draft of the Student's Marketing Plan report is due for instructor review and peer evaluation.
-
April 14, 2025Final Report
Final report of the Marketing Plan due and will be available to the Client.
-
April 21, 2025Experience end
Project Examples
Requirements
Students, in groups of 4 or 5, will research and construct a plan that will help you achieve success in your marketing efforts. Your own staff will liaise with the course instructor and students to ensure that their work meets the objectives—whether financial, marketing, or societal—that your company sets out to achieve around the development and/or launch of a new product or service.
Based on information you provide, students will prepare a report that provides thoroughly researched and soundly reasoned recommendations relating to the development and/or launch of a new product or service. Student teams will address industry-specific concerns as well as broader elements of marketing best practice to provide as meaningful contribution to your firm’s decision making process around these questions.
Project Examples include, but are not limited to:
· Research and Recommend a New Product to a Company and Plan its Launch
· Research and Recommend a New Service to a Company and Plan its Launch
· Plan a New Product Launch
· Plan New Service Launch
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 27, 2025Experience start
-
February 17, 2025Kick off meeting with Client
-
March 3, 2025Project Plan
-
March 17, 2025Draft Report
-
April 14, 2025Final Report
-
April 21, 2025Experience end
Timeline
-
January 27, 2025Experience start
-
February 17, 2025Kick off meeting with Client
Date by which a first meeting between Client and the Student Marketing Team, has been set. Meeting to be an introduction to the business and a review of the project requirements.
-
March 3, 2025Project Plan
Students required to submit the overall project plan for developing their marketing project
-
March 17, 2025Draft Report
First draft of the Student's Marketing Plan report is due for instructor review and peer evaluation.
-
April 14, 2025Final Report
Final report of the Marketing Plan due and will be available to the Client.
-
April 21, 2025Experience end